Hasbro, a 99-year-old toy company, has already entered the NFT market by creating brands like Power Rangers and My Little Pony. More than 20 years after the last time they were mass-produced, Hasbro is currently reviving the brand with pricey new versions—and they come with NFT trade cards.
The Starting Lineup, a line of NBA-themed toys from Hasbro that features superstars like LeBron James, Stephen Curry, and Giannis Antetokounmpo, is now available for pre-order.
— Hasbro Pulse (@HasbroPulse) September 17, 2022
In the 1980s and 1990s, Starting Lineup action figures gained popularity. These valuable toys featured replicas of well-known sportsmen from a range of sports, including basketball, football, and baseball.
Starting Lineup trading cards have varying levels of rarity, so a toy buyer may only receive a common NFT card or they may receive a rarer red, green, or blue edition of the card with slightly different artwork. Additionally, each player has a gold NFT that can only be used for one card for the whole run.
#StartngLineup is officially back and off the bench. A true beast of the east, Joel Embiid is our first introduction to the all-new #SLU! Available tomorrow for pre-order at @HasbroPulse and at @Fanatics! pic.twitter.com/rtw6Hu9bfR
— Starting Lineup (@SLUOfficial_) September 21, 2022
The brand-name sports merchandiser, Fanatics, and the new Starting Lineup toys were introduced earlier this year. These Panini NFT trading cards are not being produced by Candy Digital, Fanatics’ own NFT firm that holds the Major League Baseball license.