NBA Action Figures Returning With Starting Lineup NFTs
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NBA Action Figures Returning With Starting Lineup NFTs

NBA Action Figures Returning With Starting Lineup NFTs

Sarah Morgan
Sep 22, 2022

Hasbro, a 99-year-old toy company, has already entered the NFT market by creating brands like Power Rangers and My Little Pony. More than 20 years after the last time they were mass-produced, Hasbro is currently reviving the brand with pricey new versions—and they come with NFT trade cards.

The Starting Lineup, a line of NBA-themed toys from Hasbro that features superstars like LeBron James, Stephen Curry, and Giannis Antetokounmpo, is now available for pre-order.

In the 1980s and 1990s, Starting Lineup action figures gained popularity. These valuable toys featured replicas of well-known sportsmen from a range of sports, including basketball, football, and baseball.

Starting Lineup trading cards have varying levels of rarity, so a toy buyer may only receive a common NFT card or they may receive a rarer red, green, or blue edition of the card with slightly different artwork. Additionally, each player has a gold NFT that can only be used for one card for the whole run.

The brand-name sports merchandiser, Fanatics, and the new Starting Lineup toys were introduced earlier this year. These Panini NFT trading cards are not being produced by Candy Digital, Fanatics’ own NFT firm that holds the Major League Baseball license.

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