NFTs projects involve creating actual products and supplying them to consumers. Therefore, the projects are like any other startup requiring a team, including specialized members, to start and grow it. Main activities in any NFT project include creating, launching, marketing, and maintaining NFTs. NFT project team includes artists, developers, and marketers.
Artists are responsible for creating digital arts tied to NFTs. Arts are the dominant category of assets in NFT projects. NFTs arts fall into three main categories.
The first and most popular category is Avatar NFTs. They include arts for any number of human, animal, ape, fictitious characters, or pixel-based characters.
Examples include CryptoPunks, CryptoKitties, Bored Apes, the Hashmasks, and Lonely Alien Space Club. The characters usually maintain rarity through unique accessories. For example, one character may wear a surgical cap and a mask, another may put on a baseball cap, and another could be in a cowboy hat.
Another category is “one-of-a-kind” (1/1) NFTS. These are unique, manually created individual pieces of art. An example includes Beeple’s Crossroad.
The third class of NFTs arts is Programmable (Generative) NFTs.
These are unique artwork yet generated through program instructions in a blockchain network. An example includes Art Blocks. Each NFT in this collection has a shared visual style yet is randomly created through a program that guarantees rarity.
Established NFT platforms such as OpenSea and Rarible allow users any user to create their NFTs. However, building a project on these platforms may be costly, like building a business on another business. Therefore, some investors opt to create their platforms for minting NFTs. Developing an NFT platform calls for creating a minting website and a program for minting NFTs. Such tasks require specialized developers to create smart contracts on the primary blockchains such as Ethereum or BSC.
NFTs, just like, Cryptocurrency, derive their value from demand that sometimes is triggered by hype. NFT project marketers have an essential role in selling the project to the public. They use avenues such as social media, including Twitter, Discord, and Websites, to connect with their communities. As the project grows, the projects would need Community and Social media managers to work with the marketers and the support team.